While you were busy creating the best UX design ever, it’s likely to miss the point to the keep engagement and design go hand in hand.
Users might leave your service feeling well and engage with it, but there are ways to make this interaction and the feeling stronger and actually get results.
It’s great to design an excellent service that users really enjoy. But basics of the persuasion will help and inspire you to create a more engaging zone, that can make users interact more with your product, as well as they like it. And it’s easier than you think. With this article, think about the feelings and the colors, the philosophy of persuasion and get inspired by its laws. And create a stronger design.
Brands need users to take action but they can’t do that by only asking for it. Brands that they see the first time are simply a stranger to the people. They have one chance, they should make a great impact at first sight, and they should definitely ask for something, in the right way. And get something in return.
According to the science of human behavior, there are proven ways of doing that. The right way to get your users to take action is to convince them.
According to Dr. Robert Cialdini, there are 5 Principles of Influence:
Why a hair dye brand has in their website called “Which color matches the best for your skin tone?” quiz?
Offering something of value upfront to your users will make them feel indebted to you and more to take the desired action. Websites or brands generally offer free e-books, blog posts, test results etc. but you can use your creativity here.
You can make a simple offer, gift, quiz, promotion code or just a simple gesture related to the brand and easily convert this law into your UX design. Always use this sections before you want your users to take action.
2. Social Proof
When people don’t feel certain about their actions, they need to see if the specific action is being done generally. Like a guide, they need to know what people follow up. When people feel like everybody’s doing the specific action, they feel like maybe they should do the same.
The invitation to an app sent by your friend, something that people you like/you’re a fan of/you know will likely to get your attention more. Also, especially if you’re new in this; don’t undervalue the bestseller lists, trends, the section of popular products etc. and don’t forget to get your users to share, invite etc. their actions in your service. Start by here, for your users and your brand, what does social proof mean?
We know that users like to see people they like. The face of the brands, famous or good-looking people in commercials or campaigns has a mission. It’s a lot easier to get users attention and making them your fan this way. The human face is something that gains a lot of attention. If your service is using a specific person in their branding, consider not to put this into the background. Use photography showing these people using the service/product, or create a design that supports and attracts the attention to this way.
Authority is something that people look up to. It’s actually important to create a unique, original kind of authority that really fits the purpose of a service/brand. Get inspiration in this kind of sections, consider using a more prestigious style that makes users feel like it’s a privileged place. Always keep in sight that whatever metaphor you use should make sense, fit with your brand and it’s purpose.
Have an offer? Make sure to underline that it won’t last forever. Making users know they can only have an offer in a limited time is something that actually works. Just don’t scare or push them too much, and make sure it doesn’t look like it’s overdone.
Design and engagement can reach its full potential with the science. The proven ways that human brain work is a huge roadmap to begin. The psychology of persuasion can be used in both marketing and design studies and it’s very rewarding way to make your product have stronger feedbacks.