While the Hollywood and the industry leaders discuss how dangerous it might get, AI is dramatically taking over the business world and our everyday life. Besides the danger and everything, what’s actually the work of Artifical Intelligence?
Artificial intelligence (AI), sometimes called machine intelligence, is intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans and other animals. In computer science, AI research is defined as the study of “intelligent agents”: any device that perceives its environment and takes actions that maximize its chance of successfully achieving its goals. Colloquially, the term “artificial intelligence” is applied when a machine mimics “cognitive” functions that humans associate with other human minds, such as “learning” and “problem solving” *
It apparently learns and thinks for itself, solving many problems we face in the real world right now. It was actually on the table since the 1950’s. Later on, it became bigger, better as the technology improved and human beings needed something smarter and efficient than themselves.
Now, it’s time to use this brilliant technology for your own business. There are things we haven’t heard yet, and many more tools that will solve our problems in the near future. Next time, everything will be much easier when you do your work with AI.
Let’s see how you can manage to use this technology and see the benefits for your business.
Meet your target. As you know (or if you haven’t heard yet) big companies like Google and Facebook use AI and machine learning on its ad platforms, to get the data they need. Demographics, locations, interests… etc. For any form of online advertising, you can find what can take your customer’s attention or how are your social media campaigns going. For example, Revealbot can inform you from slack on your campaigns. It can give you the latest pieces of information about all of your social media campaigns. If you wonder about your competitors, try Pathmatic. See where they display their ads and how they do the targeting.
2. E-Mail Marketing
You are one of the many companies, businesses or people trying to create a personalized, effective mailing with a high click rate. Take a step forth and use less time and effort while you’re doing this. Let the AI do some of your work, AI can understand your buyer persona and generate a content specialized for them. Astro, Indico and Adobe Audience Manager are some of the assistants that can be used in multiple ways, each of them is created to get most of your digital media, marketing works or e-mail marketing.
3. Content Creation
After seeing what this technology capable of, it’s not a surprise to know that AI can generate content. But do you know they can also create it too? Now you know. And you’ve probably read something from a robot. But don’t panic, AI can only write reports and news now. Some of the most well-known media companies and magazines use AI to create unique, original contents and news. And immediately take the readers attention. They can even give it a human touch. But how do they do that? With the help of data of course. AS we understand, AI = Data. This is how they do the magic. They already measure what’s needed. And if you give them a template, they can do it by itself. Articoolo, Wordsmith, Heliograf are some of the examples of AI in content writing that you should watch for. https://staenz.com/content-automation-ai-tools/
4. User Experience
So the Artificial Intelligence can generate the data, and everything, can’t they help for usability too? Yes, they can. How users fit and use better the websites, which kind of designs they’re most into… These are not a question mark anymore. For example Grid, a web design tool powered by AI, was one of the firsts in the industry that bring this to the table. The robots, they can work collaboratively with designers. While they’re working, robots help them resizing and the color adjustment, and they can convert them into coding in real time too. Also, they can create a more personalized experience based on the collected user data. And they’re using in smart design systems like building your own website (Wix), your own logo (Logojoy) etc. Also, Amazon’s Mechanical Turk and Google’s Captcha efforts are also another examples of tools that creating a better user experience, powered by AI.
But still, these tools need more time than other AI power technologies and we have to wait longer to see its effects on the design.
According to Gartner’s survey, as of 2020, 85% of interactions between customers and retailers will happen without interacting with humans. E-Commerce is one of the brightest and promising business line for AI-powered tools. It has a lot of requirements, very friendly and easily convertible to AI. And even now, E-Commerce already reap the benefit of AI technologies. On the side of E-Commerce, there are more and various AI tools as this business line needed. And it’s naturally compatible to the AI development.
For example, Choice.AI is a tool that helps you create personalized landing pages and banners for your E-Commerce website. NeoWize also helps you access your shopper’s behavior data and transform it into actionable insights. Cortexica, automatically identifies objects, such as products or specific items, from within a photo image. They analyze all objects, perceptual elements, such as settings, colors, patterns, and shapes in the image, to provide a summary of the mood, theme or emotion of the image. Another example is Oktomax, an AI-based smart shopping assistant for an e-commerce to increase UX-conversions by making the journey more engaging. It also emotionally connects, convey your end users and close the sales with the power of user experience by resolving the 10 key pain points of the e-commerce user journey.
AI-based technology and the tools taking over the world. Spend less time, effort and energy for your business works and let AI do it in the best, modulated and error-free way.